Michigan Floral Association Increases Event Attendance with Computility

May 7, 2009 - In a recent interview with Cindy Ching of the Michigan Floral Association she described the impact Computility software has had on helping them manage their association. One area in particular is with managing event registrations and payment information. The Computility online event registration and eCommerce module creates a seamless data flow to the Computility back-office database which is also linked to their accounting software. When event attendees register online the entire process is streamlined and the sending of confirmation emails and receipts is automated. Offering online event registration has helped them increase attendance at their events and has increased their efficiency for managing the registration process and the associated data.

Cindy states, “In the first year we were able to move approximately 30% of our purchases online. Not only does that cut administrative time and expense, but it’s a huge bonus to our members. We’ve had members rave about the convenience this has offered. Some even told us they would not have attended our conference had it not been for the ability to sign up and pay online with such ease.”

The Michigan Floral Association implemented Computility software in 2006, but more recently added the online event registration component. Computility has proven to be a good fit for their organization in several other administrative areas as well. Click here to read the full case study

About Michigan Floral Association: The Michigan Floral Association (MFA), founded in 1920, is a full-service trade association representing florists, growers, suppliers, wholesalers, educators and students. MFA provides education and professional partnerships, which help to position the members of MFA at the forefront of the floral industry. They host The Great Lakes Floral Expo and trade show, conduct educational seminars, design product reviews, magazine publishing and interact with state / federal government agencies. www.michiganfloral.org